Some may say that what BAYO did with their latest ad has some what hit below the belt and raised some racism issues. But I do know that more Filipinos are intelligent enough not to raise questions about the ad since there’s no one that is “purely” Filipino.
The mix and match tagline introduced by this well-known fashion brand caught a lot of attention. In a positive manner, their objective was appropriately convened. As we all know a unique and catchy advertisement will make waves in the market and mark a great milestone in the advertising industry.
Sadly, BAYO’s current promotion was not as widely accepted as they hoped it would be, though not all who saw the advertisement express disappointment about the reproved promotion tagline. Was it really racy and “anti-Filipino?”
Quoting from their ad, “Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world class.”
The above copy suggests that Filipinos who have mixed bloodlines showcase exceptional beauty and grace. But seriously, we do understand that not all inter-racial affinity would mean the exact idea. We should always consider that the advertisement employed models who are (for all we know) undeniably beautiful. And the statement issued is not 100% true. Beauty is in the eye of the beholder.
I believe BAYO and the people responsible for the creative imagining of this concept did not deliberately do it on purpose to be racy. It is honestly pure marketing motivation.
Mixed or not, we should be comfortable with who and what we are. I know that Filipinos are unique in their own way that is why our foreign counterparts prefer marrying a pure blooded Pinoy. Our positive qualities are beyond world-class and something worth bragging to the rest of the world.
By the way, the spoofs and memes are a good way to take this racy topic.