Pinoy fashion designer Oliver Tolentino is raising the flag at the Oscars. He is one of 10 finalists in the “Oscars Designer Challenge,” organized by the Academy of Motion Picture Arts and Sciences.

Tolentino, born in Bataan and educated in a fashion school in Manila, was picked based on his spring-summer collection in the Downtown Los Angeles Fashion Week last October.

The entries of Tolentino and his nine rivals in the Oscar tile will be unveiled in a press showcase on Feb. 23 at the Academy building in Beverly Hills. Video clips of the designers and their entries will be posted on the Academy’s website. Online viewers then vote and determine the winner.

Tolentino hopes his countrymen around the world will support him by voting for him online, and the winner will be announced on the Oscar pre-show, and will attend the 82nd Academy Awards show on March 7.

He is the second consecutive Filipino to be included in the shortlist. Last year, Alan del Rosario, LA-based designer from Cebu, was also a finalist.

Tolentino is a rising star in the fashion business having recently represented the Philippines with his gown that showcased piña (pineapple fiber) at the EcoChic fashion show and exhibition in Geneva, Switzerland.
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